Secto Design recruits: Sales Executive, North America

Join Secto Design and help shape the future of one of Finland’s most internationally recognised design brands.

Secto Design creates wooden lighting that combines Finnish design, architectural thinking, and skilled craftsmanship. Every luminaire is handmade in Heinola, Finland, from certified Finnish birch by skilled craftspeople.

As an independent Finnish family company, we believe thoughtful decisions create lasting value. Our lighting is designed to stand the test of time and is specified by architects, interior designers and design-conscious customers around the world.

North America is one of our most important growth markets, and we are now looking for an ambitious Sales Executive to help strengthen our presence across the region.

Reporting to the Director of Sales, Americas, you will play a key role in developing this strategic export market while working closely with colleagues across the organisation.

You will be responsible for expanding our North American business by building strong relationships with sales representatives, dealers, architects, interior designers, and distribution partners. You will lead day-to-day market communication while proactively identifying new business opportunities, strengthening the Secto Design brand, and driving sustainable growth.

This is a hybrid role based in Kauniainen, Finland, combining office collaboration, remote work and frequent travel across North America.

·     Drive Sales Growth: Achieve ambitious commercial objectives while strengthening the Secto Design brand and partner network across North America.

·     Partner Development: Build and maintain strong relationships with independent sales representatives and dealers through regular communication, training, and operational support.

·     Business Development: Identify, develop, and onboard new dealers, representatives and distribution partners to support long-term market growth.

·     Support the A&D Community: Guide and support architects, interior designers, dealers, and end customers throughout the sales process.

·     Cross-functional Collaboration: Act as the primary link between our North American warehouse, sales representatives, customers, and our headquarters in Finland to ensure seamless day-to-day operations and excellent customer service.

·     Inventory Coordination: Monitor inventory levels at our North American warehouse, anticipate demand and coordinate replenishment to ensure product availability.

·     Brand Representation: Represent Secto Design with professionalism and authenticity at trade shows, customer events and industry exhibitions.

·     Market Intelligence: Monitor market developments, identify new opportunities and contribute insights that support strategic decision-making and long-term growth.

We are looking for a proactive commercial professional who enjoys taking ownership, solving problems, and delivering results. You are naturally curious, commercially minded and highly organised, with strong analytical skills and the confidence to make decisions and follow through. You thrive both independently and as part of a collaborative team. Building long-term relationships comes naturally to you, and you communicate confidently across cultures.

·     Proven experience in B2B sales and strategic account management.

·     Demonstrated ability to achieve commercial targets while building long-term customer relationships.

·     Solid understanding of North American business culture and market dynamics.

·     Excellent written and spoken English.

·     Comfortable using modern CRM systems and digital collaboration tools, including Pipeline CRM, Seidat and Google Workspace.

·     Excellent communication, prioritization, and time management skills.

·     Experience in premium design, lighting, furniture, interiors, or architecture is considered an advantage, but is not essential.

·     Finnish language skills are not required. English is the working language for this role.

·     A valid permit to work in Finland is required.

This role involves extensive travel (approximately 60–100 days per year), primarily across the United States.

Regular travel is an essential part of the role and includes customer visits, joint sales meetings with sales representatives and participation in leading design and industry events. We are looking for someone who genuinely enjoys travelling, meeting people, and representing a world-class design brand.

Joining Secto Design means becoming part of a family-owned Finnish company with strong values, an international outlook, and a passion for timeless design.

This is an opportunity to play a meaningful role in shaping Secto Design’s future in North America, representing a brand recognised worldwide for its craftsmanship, sustainability, and design excellence.

We also offer:

·     Meaningful responsibility: a role with agency and visible impact.

·     Flexibility: A hybrid working model with flexibility to shape your work schedule.

·     Collaborative culture: A low-hierarchy environment where initiative is valued, and new ideas are welcomed.

·     Global brand: The opportunity to represent one of Finland’s most respected design companies around the world.

If you are passionate about sales, enjoy building long-term relationships, thrive in international environments and are excited by frequent travel, we would love to hear from you.

We will fill the position as soon as the right candidate is found and encourage you to apply as early as possible.